Factories know the market better than brands

In recent years, the demands of traditional cosmetics brands for younger and larger brands have become more obvious, and in the alternating development of new and old, more requirements have been put forward for OEM enterprises."In the past, the foundry was the brand side to let him do what he did", but now the information channel is open, consumers are more and more professional, our factory is also constantly increasing some skills, improve the overall competitiveness or market acumen, we believe that "the factory must know more about the product than the brand".

About going ahead of the market, Wilson has also set up market research departments, and sometimes even "lend" the entire team to customers, acting as a "buyer" for the brand, helping them choose products and develop new products.In addition, we will also share new technologies with brands, explore the direction of the industry, and open their upstream to customers for brands to choose.

In order to better understand customer needs, to help the brand to seize the 90, 95 consumer groups, we also attach great importance to the younger team, from last year, the mandatory requirements of each management department must have two 95, each department will probably absorb three fresh students.

In the future, our cosmetics factories will show a polarized situation. One is a pure OEM ODM factory, which will achieve the ultimate cost performance of products. The production environment of our factory has undergone strict quality control and testing. The manufacturing process follows GMP specifications to ensure that each product meets international standards and requirements;The other is to lead the market by the factory, providing the brand with front-end research, market control and design concepts. Serving more brands and helping more partners to grow bigger and stronger is also Wilson's long-term goal and vision. General manager Liang also said that he hopes to cooperate with more people who have brand dreams.