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Wilson to build Chinese characteristics of cosmetics formula system

2024-05-24

When the Chinese cosmetics market was still in its infancy, the Wilson factory had already begun its pioneering journey in the beauty business.In 2003, Zhuhai Wilson Cosmetics Co., Ltd. set up a factory in Doumen Qianwu to start the cosmetics processing business. For a long time, Wilson focused on the international beauty market.Until today, with the rise of the mainland market and consumer awareness, Wilson decided to make more efforts in overseas markets.



Wilson has developed more than 10,000 kinds of formulations, and the formula output has always played a large role in driving corporate performance. Nowadays, many beauty brands pay more attention to marketing and black technology concepts, and no longer pay attention to formula innovation as before. The resulting decline in formula income is also a major reason for affecting the performance of enterprises in foreign markets.



From skin care to the creation of functional products, Wilson must assume the social responsibility of the enterprise after achieving certain commercial achievements. To this end, Zhuhai Wilson Cosmetics Co., Ltd. decided to build a cosmetics system with Chinese characteristics, forming industrial characteristics different from the West based on chemical industry.



Specifically, with the concept of "natural, environmentally friendly ingredients", Wilson has built four major systems of environmentally friendly and energy-saving extraction, surface activation, anti-corrosion and film forming with whole plants。Energy saving extraction at room temperature and precise fermentation with special strains, and aerobic catalysis to retain high plant activity; Natural, plant, protease, etc. (such as saponin, soy protein) to complete the surface function; Plants, natural substances and other components (such as peony root bark, pulsatilla, silver ion) to complete the purpose of preservative; Natural film forming materials are formed with technical composite adhesives (such as tremella, peach glue), which are used in bonding and film forming of skin care, hair care, aerosol and BOV aerosol products.


Natural + environmental protection is bound to be the future development direction of the cosmetics industry. Wesson can give full play to its maximum effect through modern science and technology to achieve product safety, environmental protection and effectiveness, and build a new industrial system.



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