1 billion Hot sale products frequent! Wilson Beauty Aerosol Factory wins where?

In the economic downturn and sluggish consumption environment, domestic and foreign beauty brands are facing great challenges.

Of course, there are also areas of contrarian growth, such as aerosol cosmetics. According to statistics, in 2023, the category of online sales of more than 5 billion cans, the total sales of 50 billion +, sales growth of 12.6%. As a result, many 1 billion cosmetics aerosol products were born.

The frequency of these 1 billion level single products cannot be separated from the boost of a powerful ODM enterprise. This company is Wilson Cosmetics Co., Ltd., which has 16 years of experience in aerosol research and development and production, focusing on cosmetic aerosol research and development innovation and brand product ODM services.

It is learned that Wilson's current main products are shaving gel and bubble, shower gel and bubble, sunscreen spray, deodorant spray, leave-in fluffy spray, styling spray, etc., with an annual capacity of more than 200 million. Together with many head brands to create a number of 1 billion level single products, undoubtedly highlighting its excellent ODM service capabilities.

The B brand bath gel that Hot sale in 2023 won the favor of the market by virtue of the fresh antioxidant characteristics of B.O.V. sealing technology, with the annual search volume of a single product reaching 450 million times, the hot sales volume exceeding 15 million, and the annual sales volume reaching 675 million yuan. The main outdoor protection concept of H brand sunscreen spray, the data is also bright, in the past year, the search volume of a single product 390 million times, hot sales of 20 million +, annual sales of 1.08 billion yuan results.

The above B brand shower gel and H brand sunscreen spray are masterpieces developed jointly by Wilson and the brand. The reason why it can stand out in the market, an important reason is obviously the consumer demand for explosive products in the market.