Why is Wilson able to meet customer customization needs

Demand insight is the source of all brands, products, services, etc. With the rise of new consumer forces, demand is also quietly changing. Only by constantly adjusting and upgrading its positioning along with changes in market environment and consumer demand can Wilson establish competitive advantages and occupy consumer mind. At the same time, the brand's positioning upgrade will also drive Wilson's formula upgrade and product upgrade, and more accurate and differentiated product positioning will undoubtedly help the brand tap new increments.

Consumers in different countries and regions, affected by geographical location, climate environment, eating habits and other factors, the skin status is different, Wilson insight into the skin care needs of different consumers, open up new people, make the cake bigger, undoubtedly can get new opportunities. For example, the skin of Southeast Asian people is easy to produce oil, and more attention is paid to products with oil control, acne and whitening effects, and products with such effects can be put to sea in Southeast Asia, or they can obtain greater space for development.

Fragrance is an important means to enhance people's pleasure. Wilson selected hundreds of flavors from dozens of natural plants, and built an odor library of more than 200 flavors based on the four flavors of fragrance, fresh, classical and intense through the optimal scientific ratio and the combination of different flavors. At the same time, the application of fragrance to aerosol cosmetics is a major research and development hotspot. The research and development team successfully introduced natural plant essential oils into aerosol products by unique means, and developed gel, bubble and spray products with multi-layer odor and lasting fragrance.