NEW BLOCKBUSTER DEBUT, DIRECTLY HIT THE PAIN POINT OF HAIR CARE——Shampoo Gel

Since entering the Chinese market in 2008, based on its own research and development strength and keen insight into the market, Wilson has successfully created a series of hair care ace products, covering different categories such as lotion, conditioner, shampoo gel, etc., to continuously meet the needs of consumers. From the market side, the popularity of the concept of "skin care hair care" in recent years also represents the upgrading of consumer demand from "wash care" to "maintenance" to some extent, which reflects the pursuit of healthy hair by young consumers.

With the release of "Shine/Shine," Wilson claims to maintain a leading position in the new shampoo gel, and focuses more on the healthy shine of hair than in previous years. In the previous 100 people measured, the product effectively helped the 28-day hair quality improve from five dimensions and improve the hair quality problem from the root.

This is a fluffy, refreshing shampoo gel for a refined scalp conditioning system for mixed/oily scalp with a triple conditioning formula.

Maintenance formula first: ultrafine cationic polymer, funnel-like structure around the hair root to form a light invisible film to stabilize the hair root.

The second part of the maintenance formula: the hair can penetrate into the hair by virtue of a certain lipophilicity, flexible molecular structure and synergistic effect between the composition.

The third maintenance formula: through special research process, green tea polyphenols extracted from unfermented green tea seeds can inhibit the secretion of sebum on the scalp, while reducing the production of free fatty acids, keep the hair roots standing long and protect the hair & scalp environment.