New ideas for moisturizing market!

Data show that among the effects that consumers pay attention to when choosing skin care products, 57.8% of consumers pay most attention to moisturizing, and its attraction as a functional selling point is significantly better than other effects, leading the market. The development potential of moisturizing categories can be seen from this.

In such a competitive moisturizing market, is there a way to break through? "Long-lasting moisturizer" is a new cut.

According to the relevant research of skin experts, more than 90% of people are actually just "fake hydration", that is, the use of some skin care products containing moisturizing ingredients, making the skin surface of the instant increase in hydration, but this effect quickly disappeared.

Experts point out that the reason for this phenomenon is that most traditional moisturizing products contain superficial moisturizing ingredients, such as silicone, glycerin, etc., which can form a film covering the surface of the skin, thus giving people a sense of hydration; However, these ingredients only play a temporary role in locking water, and can not really replenish the water inside the skin, and can not achieve long-term moisturizing.

Wilson followed the blending technology of plant and animal extracts, and strictly selected the active ingredients of 20 kinds of plant extracts. Based on their respective functions, Wilson selected the most suitable formula and proportion, as well as the interaction between the ingredients, to enhance the effect of the ingredients, which has multiple advantages such as purification of the active ingredients, synergistic effect, rapid penetration and absorption. Wilson Moisturizing products contain the key substances needed for skin moisturization, such as hyaluronic acid, protein, amino acids and other hydrophilic species, as well as Jojoba oil, avocado tree oil, white pond seed oil and other hydrophobic oils (can act as a sealing effect to prevent water evaporation), these ingredients claim to be hydrating and moisturizing, play an effective role in strengthening moisture.